Which retail supply chain innovation first allowed major sports brands like Nike and Adidas to significantly reduce inventory while offering more personalized products to consumers?

The sports retail landscape has transformed dramatically with technological advances and changing consumer behaviors. One innovation in particular revolutionized how athletic products are sold and distributed. Test your knowledge about a key development in sports retail supply chain that changed the game for both manufacturers and consumers, creating new shopping experiences and distribution models.

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Direct-to-consumer (DTC) manufacturing with on-demand production
Blockchain-based inventory tracking systems
AR/VR fitting rooms in physical stores
Subscription-based equipment rental programs