Which traditional cultural festival evolved into the world's largest 24-hour shopping event, generating over $74 billion in sales in 2020?

Shopping festivals have become significant cultural and economic events worldwide, blending traditional celebrations with modern retail strategies. These events often reflect a region's cultural heritage while driving massive consumer engagement. Test your knowledge about how traditional celebrations have evolved into major retail phenomena that preserve cultural identity while boosting commerce.

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Singles' Day (November 11), originally a Chinese celebration for young single people that Alibaba transformed into a shopping phenomenon
Diwali Shopping Festival, the traditional Hindu festival of lights that Amazon and Flipkart developed into India's biggest retail event
Ramadan Night Markets, the evening shopping traditions during the Islamic holy month that evolved into Dubai's Global Village festival
El Buen Fin, Mexico's traditional weekend celebration derived from Day of the Dead that became their version of Black Friday