Which unlikely celebrity-brand collaboration resulted in a record-breaking $1 billion in sales within the first year, despite initial skepticism from industry analysts?

Celebrity brand collaborations have become a cornerstone of modern marketing strategies, creating buzz and driving sales through star power. Some partnerships become iconic, while others surprise consumers with their unexpected pairings. Test your knowledge of these high-profile collaborations that have reshaped product marketing and consumer perceptions in recent years.

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Rihanna's Fenty Beauty with LVMH
George Clooney's Casamigos Tequila with Diageo
Beyoncé's Ivy Park with Adidas
Ryan Reynolds' Aviation Gin with Diageo