Which pharmaceutical company pioneered the first FDA-approved direct-to-consumer television advertisement for a prescription drug in 1997, revolutionizing medical product marketing?

The medical product landscape has evolved dramatically over recent decades, with pharmaceutical companies deploying increasingly sophisticated marketing strategies to reach healthcare providers and patients. From direct-to-consumer advertising to digital engagement platforms, the ways medical products are marketed have transformed the healthcare industry. Test your knowledge about a significant milestone in pharmaceutical marketing history!

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Pfizer for Lipitor (atorvastatin)
Schering-Plough for Claritin (loratadine)
Johnson & Johnson for Procrit (epoetin alfa)
Eli Lilly for Prozac (fluoxetine)