Which innovative retail strategy did Nike implement in 2022 that revolutionized personalized athletic footwear shopping?

The sports retail landscape has undergone massive transformation in recent years, with technology reshaping how athletic products are marketed and sold. From specialized e-commerce platforms to innovative digital marketing strategies, brands are competing for consumer attention in increasingly sophisticated ways. Test your knowledge about how major sports brands have adapted their retail strategies in the digital age!

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Nike Fit: 3D foot scanning technology that recommends ideal shoe size and model based on individual foot morphology
Nike Connect: RFID-enabled store displays that automatically show product details on your phone when you approach them
Nike Mirror: AR-powered virtual fitting rooms with motion capture to show how apparel performs during specific sports movements
Nike Custom Hub: In-store 3D printing stations allowing same-day production of custom-designed shoe components