Which packaging innovation disrupted the beverage industry economics in the 1960s by enabling new consumption patterns and challenging traditional distribution models?

Packaging innovations often do more than just change how products look—they can transform entire industry economics. This trivia question focuses on a revolutionary packaging design that disrupted traditional market structures, created new consumption patterns, and generated significant economic ripple effects across the beverage industry. Test your knowledge of how product packaging can fundamentally alter business models and consumer behavior in ways that reshape market dynamics.

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The aluminum pull-tab can (developed by Alcoa)
The Tetra Pak aseptic carton (allowing shelf-stable milk and juice)
The PET plastic bottle (replacing glass in soft drinks)
The twist-off metal bottle cap (eliminating need for openers)