How much money did the ALS Ice Bucket Challenge viral marketing campaign raise for the ALS Association in just 8 weeks during 2014?

In 2014, a social media phenomenon swept across the world, combining entertainment with awareness for a serious cause. This campaign became one of the most successful viral marketing initiatives in social media history, demonstrating the power of user-generated content and celebrity influence. Test your knowledge about this landmark campaign that changed how brands and nonprofits approach social media marketing.

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$11.5 million
$115 million
$50 million
$215 million