Which food company introduced 'EZ Squirt' colored ketchups in green, purple, blue, and other unusual colors that ultimately failed in the marketplace?

In the early 2000s, a major food company attempted to revolutionize a classic condiment by introducing vibrant, unconventional colors. This product line extension aimed to appeal to younger consumers and boost sales of a mature product. While initially successful, this colorful innovation eventually disappeared from store shelves. Test your knowledge of this interesting retail product development case study in food innovation!

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Heinz
Hunt's
Del Monte
French's