Which marketing strategy was pivotal in transforming CRISPR from an obscure bacterial immune mechanism to a household name in biotechnology?

CRISPR gene-editing technology represents one of the most significant scientific breakthroughs of the 21st century. Beyond its technical achievements, CRISPR also presents a fascinating case study in science marketing, intellectual property battles, and public engagement. This poll tests your knowledge about how this groundbreaking technology was introduced to the world and gained widespread recognition.

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A celebrity-focused campaign featuring endorsements from Hollywood stars
Open-access publishing that made the research freely available, accelerating adoption and development
Exclusive licensing to a single pharmaceutical company that invested $500M in promotion
A viral social media campaign with the tagline 'Cut, Copy, Paste Your DNA'