In 2011, Starbucks made a significant change to their logo as part of a brand identity refresh. What notable element did they remove from their iconic logo?

Brand identity in the food industry goes far beyond logos and colors—it encompasses the entire customer experience and company values. Starbucks, one of the world's most recognizable food and beverage brands, has undergone several strategic identity shifts throughout its history. This trivia question explores a pivotal moment in their brand identity evolution that helped shape their current global perception and market position.

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They removed the outer green circle and the words 'Starbucks Coffee'
They removed the siren/mermaid figure from the center of the logo
They removed the stars that surrounded the central image
They removed the color green entirely and switched to a monochrome design