Which innovative merchandising strategy revolutionized Broadway show revenue streams in the 2010s?

The performing arts industry has evolved beyond just selling tickets to performances. Today's theaters and performance venues have developed sophisticated merchandising strategies to increase revenue and enhance audience engagement. From Broadway shows to touring productions, merchandise has become a crucial element of the performing arts business model. Test your knowledge about this often overlooked aspect of the industry!

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Digital merchandise marketplaces allowing fans to purchase show-specific items long after performances
Premium 'theatrical experience packages' bundling exclusive merchandise with VIP tickets
Augmented reality collectibles activated by playbill scanning
Subscription-based merchandise clubs delivering quarterly themed items from various shows