Which high-profile wildlife conservation retail product line was discontinued in 2018 after losing millions due to poor market research regarding consumer purchase motivations?

Conservation merchandise plays a crucial role in funding wildlife protection efforts globally. From plush toys to branded gear, these products help organizations raise awareness and financial support. But not all conservation retail ventures succeed! This poll explores a notable product failure in the wildlife conservation retail space that teaches valuable lessons about consumer psychology and market positioning.

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WWF's 'Endangered Elegance' luxury fashion line that used synthetic materials to mimic endangered animal products
National Geographic's 'Wild Tech' series of animal-tracking gadgets for consumer use
The Ocean Conservancy's 'Deep Blue' premium bottled water in plastic-alternative packaging
Rainforest Alliance's subscription box of sustainably sourced exotic fruits and nuts