Which pharmaceutical company pioneered direct-to-consumer TV advertising for prescription drugs in the US after the FDA's 1997 regulatory change, creating a marketing revolution with their antihistamine?

In the competitive world of pharmaceuticals, marketing innovations can dramatically impact a drug's success. This trivia question explores one of the most transformative retail marketing campaigns in modern medical history that changed how prescription medications are promoted to consumers. Test your knowledge of pharmaceutical marketing history and the regulatory shifts that shaped today's medical retail landscape.

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Schering-Plough with Claritin
Pfizer with Zyrtec
Johnson & Johnson with Benadryl
GlaxoSmithKline with Flonase