Which retail loyalty program first pioneered the 'subscription bundle' model, combining free shipping, streaming content, and other services into a single membership fee?

Modern loyalty programs have evolved dramatically in the digital era, with major retailers competing to create the most engaging and profitable customer retention strategies. One particular program has revolutionized the retail loyalty landscape by combining multiple services into a single subscription model. Test your knowledge about this innovative approach to customer loyalty that has disrupted traditional retail.

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Amazon Prime (launched 2005)
Walmart+ (launched 2020)
Target Circle (launched 2019)
Best Buy Totaltech (launched 2021)