Which sports equipment company first successfully integrated IoT sensors directly into consumer products for mass market, launching the 'connected equipment' revolution in sports retail?

The sports retail industry has been revolutionized by Internet of Things (IoT) technology, transforming how athletes train and how consumers interact with sporting equipment. From connected fitness gear to smart stadiums, IoT has created new revenue streams and enhanced customer experiences. Test your knowledge about one of the most significant IoT breakthroughs that changed how professional and amateur athletes alike approach performance tracking and improvement.

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Nike with Nike+ shoes and sensor technology (2006)
Under Armour with the HOVR connected running shoes (2018)
Adidas with the miCoach Smart Ball (2014)
Wilson with the Smart Basketball (2016)