Which pricing strategy did Nike successfully implement with their limited-edition Jordan releases that created a secondary market where products often sell for 3-5x their original retail price?

The world of sports retail has unique pricing strategies that can make or break a business. From dynamic pricing during major sporting events to psychological pricing tactics for premium equipment, pricing in sports retail requires specialized knowledge. Test your understanding of how top sports retailers maximize their revenue while maintaining customer loyalty through strategic pricing models.

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Scarcity Pricing - deliberately limiting supply to create perceived value and exclusivity
Penetration Pricing - initially pricing products low to gain market share before raising prices
Psychological Pricing - setting prices just below round numbers (e.g., $199.99 instead of $200)
Cost-Plus Pricing - simply adding a standard markup percentage to the production cost