Which revolutionary marketing approach did Pfizer use during the 1998 launch of Viagra that transformed pharmaceutical product launch strategies?

The launch of a new medication involves complex marketing strategies and regulatory considerations. Successful pharmaceutical product launches require careful planning, targeting the right healthcare professionals, and navigating unique industry challenges. Test your knowledge about pharmaceutical product launch strategies with this trivia question about a notable medical product introduction that changed industry practices.

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Direct-to-consumer advertising featuring celebrity endorsements from sports figures
The first major direct-to-consumer TV campaign for a prescription medication addressing a stigmatized condition
Exclusive distribution through specialized urology clinics with priority access programs
A subscription-based model where patients received monthly medication deliveries