Which 1982 film featured a product placement deal that resulted in a 65% sales increase for a candy brand, establishing a new paradigm for product integration in movies?

Product placement in film has evolved into a sophisticated marketing strategy worth billions. Before it became the norm, certain movies pioneered this practice in ways that transformed how brands interact with entertainment. This trivia question explores a groundbreaking moment in film product placement history that changed how marketers and filmmakers collaborate.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Tootsie (Good & Plenty)
Blade Runner (Atari)
Rocky III (Nike)