Which major sports brand was the first to implement 'virtual try-on' technology using augmented reality that allows customers to visualize how shoes would look on their feet without physically trying them on?

The sports retail landscape is constantly evolving with technological advancements and changing consumer preferences. Top athletic brands are implementing various strategies to enhance the in-store experience and drive customer engagement. This trivia question focuses on a breakthrough retail experiential marketing innovation that revolutionized how customers interact with products before purchase.

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Nike, with their NIKE FIT AR technology launched in 2019
Adidas, with their mirrAR platform introduced in 2018
Under Armour, with their UA Virtual Fitting Room launched in 2020
Puma, with their PUMA x-RAY technology released in 2019