In 2016, Uber completely overhauled its brand identity and app icon. What was the controversial main element that replaced its simple 'U' logo?

Transportation has been revolutionized by ridesharing platforms in the last decade. These companies have implemented innovative marketing campaigns to disrupt traditional taxi services worldwide. This poll tests your knowledge of one of the most significant marketing pivots in transportation history that helped transform a struggling startup into a global mobility giant.

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• A geometric 'bit' pattern representing atoms and bits, symbolizing how Uber connects the physical and digital worlds
• A minimalist steering wheel design representing the future of autonomous transportation
• A compass rose pattern indicating Uber's global navigation capabilities
• A series of connected network points showing Uber's driver-rider connection ecosystem

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