Which famous designer created the Guggenheim Museum's minimalist logo in 1966 that featured the museum's name in a custom sans-serif typeface and remained in use for over 30 years?

The Guggenheim Museum is not just known for its revolutionary architecture but also for its distinctive branding. The museum's visual identity has evolved significantly since its founding in 1939, reflecting both architectural principles and contemporary design trends. This trivia question explores how architectural institutions have used branding to extend their cultural influence.

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Herb Lubalin
Paul Rand
Massimo Vignelli
Saul Bass