Which beverage company created a special edition product honoring Day of the Dead (Día de los Muertos) that became a collector's item and cultural marketing success?

Consumer behavior is deeply influenced by cultural traditions and heritage. Companies that understand these connections often develop more successful marketing strategies and product designs. This trivia explores how a famous beverage company adapted its product to honor a significant cultural tradition, showing respect while creating a unique market opportunity.

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Coca-Cola with their aluminum bottle collection featuring traditional calavera (skull) designs
Starbucks with their limited edition Día de los Muertos themed coffee cups and packaging
Tequila Patrón with their special marigold-infused commemorative bottles
Pepsi with their sugar skull-themed cans that played traditional music when opened