Which psychological retail concept, discovered in the 1920s, revealed that shoppers tend to navigate stores in a counterclockwise direction in the Northern Hemisphere?

Throughout history, retailers have made fascinating discoveries about consumer psychology and shopping behavior. Store layouts have evolved from simple counters to sophisticated designs engineered to influence purchasing decisions. This poll tests your knowledge about a groundbreaking retail psychology concept that changed how stores are designed worldwide.

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• The Gruen Transfer
• The Invariant Right
• The Decompression Zone Effect
• The Servicescape Theory

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