Which 1999 horror film pioneered viral marketing in cinema with a campaign suggesting the footage was real, including a website about missing student filmmakers and planted 'documentary' elements?

Throughout film history, certain marketing campaigns have revolutionized how movies are promoted to audiences. From innovative trailers to guerrilla marketing stunts, these campaigns didn't just advertise films—they became cultural phenomena themselves. This trivia question tests your knowledge of one of the most groundbreaking marketing strategies that changed how horror films connect with audiences.

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The Blair Witch Project
The Sixth Sense
The Ring
Scream 3