In what year did Nike first release the Air Jordan shoes, creating what would become one of the most successful celebrity product lines of all time?

Before athlete mega-deals became common, one basketball legend revolutionized the celebrity endorsement landscape and set new standards for what a personal brand could accomplish. This deal not only transformed athletic footwear marketing forever but created a sub-brand that continues to generate billions in revenue decades later. Test your knowledge of this iconic partnership that changed the product endorsement game forever!

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