Which religious text publishing innovation marked the first major shift in brand loyalty from traditional handwritten manuscripts to mass-produced religious literature?

Throughout history, religious texts have been marketed, distributed, and made accessible in various ways. From ancient scrolls to modern digital platforms, the dissemination of spiritual knowledge has adapted to technological and cultural changes. This trivia question explores the fascinating intersection of religious publishing history and brand development in the sacred text market.

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Gutenberg's printed Bible (1455)
The Dead Sea Scrolls preservation technique (150 BCE)
The first illuminated manuscript Bible (800 CE)
The King James Bible translation project (1611)