Which brand collaboration for a film franchise reportedly generated over $1 billion in retail sales through its themed product line, pop-up experiences, and limited-edition collections?

Major film studios often partner with brands for co-marketing campaigns that can cost millions. These collaborations create unique merchandise, themed products, and immersive experiences that extend the film's reach beyond theaters. Test your knowledge about some of the most successful and innovative brand collaborations in recent blockbuster history!

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Star Wars × Adidas (character-themed footwear collection)
Harry Potter × Universal Studios (Wizarding World attraction and merchandise)
Marvel's Avengers × Coca-Cola (limited edition character cans)
Fast & Furious × Dodge (co-branded vehicle promotions)