Which band pioneered the 'pay what you want' digital album release model in 2007 with their album 'In Rainbows,' bypassing traditional retail distribution entirely?

In the digital age, album launches have evolved dramatically from traditional retail strategies. One particular album release in 2007 revolutionized how music products were distributed and marketed, creating a precedent that many artists would later follow. This launch bypassed traditional retail channels completely and introduced a novel 'pay what you want' model. Test your knowledge about this groundbreaking product launch strategy that sent shockwaves through the music retail industry.

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Radiohead
Nine Inch Nails
Coldplay
The White Stripes