Which major natural products company rebranded in 2017 with a logo featuring a stylized leaf made of multiple colors to represent biodiversity and their commitment to preserving various ecosystems?

Corporate logos and branding in the natural products industry have evolved significantly over the past decades. Companies selling organic foods, eco-friendly goods, and sustainable products have developed distinctive visual identities to communicate their values. Test your knowledge about how major natural product brands have incorporated elements from nature into their corporate identities, and discover the strategic thinking behind these design choices.

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Seventh Generation
Nature's Path
Whole Foods Market (post-Amazon acquisition)
Garden of Life