Which U.S. government agency underwent a major brand repositioning effort in 2003 that included a new visual identity and messaging strategy to restore public confidence after the 9/11 attacks?

Brand positioning is crucial in politics just as it is in business. Politicians and government agencies carefully craft their image to connect with constituents and communicate their values. This trivia question tests your knowledge about how political entities have leveraged brand positioning strategies to enhance their public perception and effectiveness.

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Transportation Security Administration (TSA)
Federal Emergency Management Agency (FEMA)
Department of Homeland Security (DHS)
Central Intelligence Agency (CIA)