Which company launched the first modern computerized customer loyalty program in 1981, revolutionizing how retailers track and reward repeat customers?

Customer loyalty programs have become a cornerstone of modern retail strategy, driving repeat business and collecting valuable consumer data. But do you know which companies pioneered these now-ubiquitous systems? Test your knowledge about the history and evolution of retail loyalty programs that transformed how businesses build customer relationships and analyze purchasing patterns.

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• American Airlines (AAdvantage)
• Starbucks (Coffee Club)
• Walmart (Discount Club)
• Marriott Hotels (Honored Guest Awards)

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