Which retail innovation did Netflix implement in 2007 that fundamentally changed the film and television distribution landscape?

The film and television industry has undergone massive transformation with the rise of streaming platforms. These services haven't just changed how we consume content, but have revolutionized retail strategies in entertainment. This trivia question explores a significant retail innovation that altered the industry landscape forever. Test your knowledge about the business decisions that shaped modern entertainment consumption!

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Introducing a subscription-based streaming service, shifting from physical DVD rentals to digital content delivery
Creating the first algorithm-based content recommendation system for physical DVD rentals
Launching Netflix-branded smart TVs with built-in streaming capabilities
Opening brick-and-mortar Netflix theaters across major US cities