Which ancient civilization is credited with creating the first documented customer loyalty program, where merchants gave clay tokens to repeat customers that could be exchanged for discounts on future purchases?

Long before modern loyalty cards and digital rewards, ancient civilizations developed sophisticated ways to retain customers and build merchant-consumer relationships. These early retail innovations laid the groundwork for today's customer loyalty systems. Test your knowledge about how ancient merchants created customer retention strategies that would be recognizable to modern retail marketers.

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Ancient Egyptians, who offered papyrus loyalty scrolls to noble customers of the royal marketplaces
Ancient Babylonians, who provided clay tablets with merchant seals that customers could collect and redeem
Ancient Romans, who distributed metal tessera coins that provided access to special merchant guilds
Ancient Chinese, who issued bamboo tally sticks that merchants marked to track purchases and offer rewards