Which sports retailer first introduced a mobile app-based loyalty program that tracked not only purchases but also integrated with wearable fitness devices to reward customer workouts with store points?

Customer loyalty programs have transformed how sports retailers engage with their consumers. Beyond just offering discounts, these programs have evolved into sophisticated ecosystems that drive brand loyalty, collect valuable consumer data, and create personalized shopping experiences. Test your knowledge about a groundbreaking loyalty program innovation that changed the sports retail landscape forever!

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Nike with its Nike+ program
Under Armour with UA Connected Fitness
Adidas with its Creators Club
Dick's Sporting Goods with ScoreCard Rewards