Which celebrity completely rebranded their image by launching a makeup line that became a billion-dollar business, despite having no previous connection to the beauty industry?

Many celebrities have ventured into product development and brand creation, transforming their personal brand into successful business empires. Some celebrity product lines have become iconic, while others have quietly disappeared. This trivia challenges you to identify which famous personality made a strategic pivot that completely transformed their brand identity in an unexpected way.

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Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Gwyneth Paltrow with Goop
Kim Kardashian with SKIMS