Which famous brand slogan was created in 1988 after an ad executive was inspired by the last words of murderer Gary Gilmore before his execution?

Behind every successful brand is a memorable slogan that resonates with consumers and stands the test of time. These carefully crafted phrases often have fascinating origin stories that reflect pivotal moments in business history, marketing innovation, or corporate strategy shifts. Test your knowledge about the origins of some of the world's most recognized brand taglines and the business thinking behind them.

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• Nike - 'Just Do It'
• Apple - 'Think Different'
• Coca-Cola - 'Taste the Feeling'
• McDonald's - 'I'm Lovin' It'

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