Which celebrity's beauty brand pioneered the 'try before you buy' virtual AR experience in 2018, dramatically reducing return rates and setting a new standard for e-commerce cosmetic sales?

Many celebrities have ventured beyond entertainment into retail and e-commerce, transforming how consumers interact with brands. Some have created billion-dollar empires while others have pioneered innovative customer loyalty programs and omnichannel experiences. Test your knowledge about these famous retail innovators who have made significant impacts on the industry landscape. Do you know which stars have truly revolutionized retail?

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty