Which famous literary brand collaboration resulted in the creation of a retail experience that attracts over 1 million visitors annually and revolutionized book-to-product marketing?

The worlds of literature and retail have increasingly intersected in creative ways. Major book franchises have spawned merchandise empires, while famous authors have collaborated with brands on limited-edition products. This poll tests your knowledge about notable literary brand collaborations that have changed how readers engage with their favorite written works beyond the page. Can you identify which partnership revolutionized how literary merchandise is marketed?

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The 'Lord of the Rings' collaboration with New Zealand Tourism Board
The 'Harry Potter' collaboration with Universal Studios for The Wizarding World
The 'Game of Thrones' partnership with HBO for licensed merchandise
The 'Hunger Games' collaboration with Lionsgate for themed adventure parks