Which famous company tagline was created by an advertising executive who was paid only $25 for it, despite the slogan going on to generate billions in value?

Marketing slogans can make or break a brand's identity. Some taglines become so iconic that they transcend the products they represent and enter our cultural lexicon. This trivia question explores one of the most successful taglines in retail history - a simple phrase that transformed a company's fortunes and became part of everyday language. Test your knowledge of marketing history and see if you can identify which famous tagline came with an extraordinary origin story.

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• Nike's 'Just Do It'
• De Beers' 'A Diamond Is Forever'
• Apple's 'Think Different'
• McDonald's 'I'm Lovin' It'

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