Which innovative product design methodology was first adopted by the UK Government Digital Service (GDS) in 2012 that fundamentally changed how government digital services are developed worldwide?

In the digital age, governments worldwide are transforming how citizens interact with public services through product design principles. The user experience of government platforms can significantly impact civic engagement, trust in institutions, and operational efficiency. This trivia question explores an innovative approach that revolutionized how a major government redesigned its digital services.

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Design Thinking with Citizen Personas
Digital Service Standard Framework
GOV.UK Design System
Service Design Approach with User Needs First