Which film franchise pioneered the modern movie merchandising model that revolutionized how Hollywood approaches retail product development?

The film and television industry has mastered the art of turning on-screen entertainment into retail gold. Major studios don't just create content; they carefully orchestrate product launches that coincide with movie releases, sometimes generating more revenue from merchandise than box office sales. Test your knowledge about the fascinating world of film and TV retail product development strategies that have transformed entertainment franchises into billion-dollar retail empires.

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