Which innovative retail strategy did New York's Lincoln Center implement in 2019 that revolutionized their ticket purchasing experience?

The performing arts industry has undergone significant retail transformations in recent years. From traditional box office ticketing to sophisticated digital platforms, theaters and performance venues have reimagined their customer journey and purchasing experiences. This trivia question explores a groundbreaking retail strategy implementation that changed how audiences engage with performing arts venues.

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TodayTix dynamic pricing algorithm that adjusts ticket prices based on real-time demand and audience demographics
Virtual reality theater previews allowing customers to experience seat views before purchasing tickets
Subscription-based unlimited access model similar to Netflix but for live performances
Blockchain-based ticket authentication system to eliminate scalping and unauthorized resales