Which gaming company partnered with luxury fashion brand Balenciaga in 2021 to create the first-ever high-fashion virtual store inside a video game, allowing players to purchase both digital skins and physical clothing?

In recent years, the gaming industry has increasingly blurred the lines between virtual worlds and retail experiences. Major gaming platforms are now becoming innovative retail channels where players can purchase both virtual and physical goods. This poll tests your knowledge about a groundbreaking retail partnership that transformed how gaming companies approach in-game commerce.

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Epic Games (Fortnite)
Roblox Corporation
Activision Blizzard
Electronic Arts (The Sims)