Which historical figure is credited with conducting the first formal market research survey in America in 1824, revolutionizing product development by systematically collecting consumer preferences?

In the world of retail and product development, market research methodologies have evolved dramatically over centuries. Long before digital analytics and focus groups, merchants and inventors used various techniques to understand customer preferences and market needs. This poll explores a pivotal historical development in market research that changed how products were developed and marketed. Test your knowledge about this fascinating intersection of history and retail innovation!

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Benjamin Franklin, who distributed questionnaires about lightning rod preferences and usage patterns
Daniel Starch, who created the first advertising recall studies in retail environments
Cyrus Hall McCormick, who surveyed farmers about their harvesting needs before finalizing his mechanical reaper design
P.T. Barnum, who collected audience feedback cards to refine his circus attractions and marketing approach