Which celebrity's cosmetics brand broke e-commerce records by selling $420 million worth of products in its first 18 months, pioneering the direct-to-consumer model with primarily digital marketing?

Many celebrities have leveraged their fame to create successful retail brands, transforming industries and introducing innovative marketing techniques. These star-powered businesses often employ unique strategies in advertising, supply chain management, and customer engagement. Test your knowledge about how famous people have impacted the retail landscape with their business ventures and marketing innovations.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Jessica Alba (Honest Beauty)