Which major architecture firm underwent a controversial logo redesign in 2019, abandoning their 122-year-old detailed emblem for a minimalist sans-serif wordmark?

In the world of architecture firms, branding and visual identity play a crucial role in market positioning. Logos often reflect design philosophies, evolve with technological capabilities, and communicate a firm's approach to the built environment. This trivia question tests your knowledge about a significant logo redesign in the architectural world that sparked industry-wide conversation about minimalism versus heritage in brand representation.

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