Which political campaign was the first to use microtargeted digital advertising based on voter data analytics to deliver personalized messages to specific voter segments?

Political campaign advertising has evolved dramatically with technology and changing media landscapes. From traditional billboards to sophisticated digital targeting, political candidates and government agencies have pioneered innovative approaches to reach voters. This trivia question explores a groundbreaking advertising technique that transformed how political campaigns connect with constituents.

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 presidential campaign
Hillary Clinton's 2016 presidential campaign
Mitt Romney's 2012 presidential campaign