Which presidential campaign was the first to use sophisticated A/B testing for Facebook ads, resulting in a 49% increase in donation conversion rates?

In the ever-evolving landscape of political campaigns, digital engagement strategies have transformed how government officials connect with constituents. This trivia question explores a landmark shift in how political campaigns leveraged social media advertising to reach voters in recent history. Test your knowledge of how product marketing principles have been applied to political campaigns!

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Obama 2012
Trump 2016
Clinton 2008
Biden 2020