Which global beverage company launched a limited edition product line based on traditional Day of the Dead celebrations that became one of its most successful cultural marketing campaigns?

Traditional ceremonies and cultural rituals have been incorporated into product branding across the world, creating powerful connections between consumers and their heritage. Some brands have successfully integrated these elements into their marketing strategies and product designs, while others have faced criticism for cultural appropriation. Test your knowledge about how famous brands have incorporated cultural traditions into their product launches and marketing campaigns.

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Coca-Cola with its 'Día de los Muertos' bottle collection featuring traditional calavera designs
Pepsi with its 'Ancestral Spirits' can series showcasing sugar skull artwork
Starbucks with its 'Celebration of Life' cup designs featuring marigold flower motifs
Snapple with its 'Heritage Moments' limited bottles featuring papel picado patterns