Which celebrity entrepreneur was first to implement an augmented reality (AR) feature that allowed customers to virtually try on makeup products before purchasing?

In the competitive world of celebrity brands, augmented reality (AR) has become a game-changing retail innovation. Several famous personalities have pioneered AR experiences to transform how consumers interact with their products. These immersive technologies allow fans to virtually try products before purchasing, visualize items in their own space, or unlock exclusive content. Test your knowledge about which celebrity entrepreneur led the charge with groundbreaking AR retail experiences.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Labs)
Selena Gomez (Rare Beauty)